Annual Recurring Revenue (ARR) Calculator
Calculate annual recurring revenue (ARR) from MRR or subscription data. Track ARR growth, components, and project future ARR milestones for SaaS.
MRR, ARR, churn, CLV, CAC, and recurring revenue metrics. Browse our free revenue tools below — no sign-up required.
Calculate annual recurring revenue (ARR) from MRR or subscription data. Track ARR growth, components, and project future ARR milestones for SaaS.
Calculate your average revenue per user (ARPU) across monthly and annual periods. Analyze ARPU by segment and plan pricing optimization strategies.
Calculate customer churn rate (logo churn) by dividing lost customers by starting customer count. Analyze retention, half-life, and churn impact on growth.
Calculate your customer acquisition cost (CAC) by dividing total sales and marketing spend by new customers acquired. Benchmark CAC across channels.
Calculate customer lifetime value (CLV/LTV) using ARPU, gross margin, and churn rate. Compare simple vs contractual CLV models for SaaS and subscriptions.
Track deferred revenue balances from prepaid contracts. Calculate the liability schedule, monthly recognition amounts, and revenue waterfall across contract cohorts.
Calculate expansion MRR from upsells and cross-sells. Track expansion rate, net revenue retention impact, and model growth from existing customers.
Calculate your LTV to CAC ratio to measure unit economics health. Compare customer lifetime value against acquisition cost with benchmark analysis.
Calculate monthly recurring revenue (MRR) from subscriptions. Normalize annual and quarterly plans to monthly and track MRR components and growth.
Calculate net revenue retention rate from starting MRR, expansion, contraction, and churn. Benchmark NRR for SaaS and subscription businesses.
Calculate revenue churn rate (gross and net) by measuring lost MRR against starting MRR. Analyze dollar-weighted churn impact on SaaS revenue.
Calculate recognized and deferred revenue under ASC 606 / IFRS 15 principles. Model performance obligation delivery, contract timelines, and monthly recognition schedules.
Calculate the revenue impact of upsell and cross-sell strategies. Measure campaign ROI, expansion revenue contribution, and model growth scenarios.