Email Conversion Rate Calculator
Calculate the conversion rate and revenue from email marketing campaigns. Measure orders per email delivered to optimize your email channel performance.
SMS Conversion Rate Calculator
Calculate conversion rate and revenue per SMS message for your e-commerce SMS marketing campaigns. Compare SMS ROI against email and other channels.
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Overall Conversion Rate⧉
0.31%
End-to-end: conversions / messages sent
Revenue⧉
$2,325.00
31.00 conversions at $75.00 each
Campaign Cost⧉
$150.00
10,000.00 messages at $0.02 each
Net Profit⧉
$2,175.00
Revenue minus total SMS cost
ROI⧉
1,450.00%
(Revenue - Cost) / Cost
Revenue per SMS⧉
$0.23
Total revenue divided by messages sent
Cost per Conversion⧉
$4.84
Total cost / number of conversions
Conversions⧉
31.00
1,048.00 clicks with 3.00% conversion
SMS Funnel
Sent10,000.00 (100.00%)
Delivered9,700.00 (97.00%)
Opened8,730.00 (87.30%)
Clicked1,048.00 (10.48%)
Converted31.00 (0.31%)
SMS vs Email vs Push
| Channel | Open Rate | Click Rate | Conv. Rate | Cost/Msg | Est. ROAS |
|---|---|---|---|---|---|
| SMS | 90% | 12% | 0.31% | $0.02 | 15.5x |
| 22% | 3.5% | 0.11% | $0.00 | 27.1x | |
| Push Notification | 50% | 7% | 0.16% | $0.00 | 116.3x |
Scale Scenarios
| Volume | Conversions | Revenue | Cost | Profit |
|---|---|---|---|---|
| 5,000.00 | 16.00 | $1,200.00 | $75.00 | $1,125.00 |
| 10,000.00 | 31.00 | $2,325.00 | $150.00 | $2,175.00 |
| 25,000.00 | 79.00 | $5,925.00 | $375.00 | $5,550.00 |
| 50,000.00 | 157.00 | $11,775.00 | $750.00 | $11,025.00 |
| 100,000.00 | 314.00 | $23,550.00 | $1,500.00 | $22,050.00 |
Planning notes, formulas, and examples
About the SMS Conversion Rate Calculator
SMS marketing delivers some of the highest open and engagement rates of any marketing channel, with 98% open rates and 45% response rates. For e-commerce, SMS conversion rates typically range from 0.5% to 3%, with abandoned cart and flash sale messages performing best.
This calculator computes your SMS conversion rate from messages delivered and resulting orders, plus revenue per SMS and campaign ROI. Use it to evaluate individual campaigns, compare SMS against email, and justify SMS marketing investment.
SMS is particularly effective for time-sensitive offers, order updates, restock notifications, and abandoned cart reminders. Its immediacy (90% of texts are read within 3 minutes) makes it ideal for driving urgent action.
When This Page Helps
SMS has higher per-message costs than email but often higher conversion rates. This calculator helps you determine whether the higher cost is justified by comparing revenue per message and ROI against your other channels.
How to Use the Inputs
- Enter the number of SMS messages delivered.
- Enter the number of orders attributed to the SMS campaign.
- Enter your AOV and cost per SMS.
- Review your SMS conversion rate and revenue per message.
- Compare against email and other channels.
Formula used
SMS CR (%) = (Orders from SMS / SMS Delivered) × 100
Revenue per SMS = Total Revenue / SMS Delivered
SMS ROI = (Revenue − Total SMS Cost) / Total SMS Cost × 100Example Calculation
Result: 1.50% SMS conversion rate
With 5,000 SMS delivered and 75 orders at $90 AOV, the SMS CR is 1.50%. Revenue = $6,750. Cost = 5,000 × $0.015 = $75. ROI = ($6,750 − $75) / $75 = 8,900%. Revenue per SMS = $1.35.
Tips & Best Practices
- Keep SMS messages under 160 characters to avoid multi-segment charges.
- Include a clear CTA with a short URL directly to the product or cart.
- Timing matters: send during business hours and avoid early mornings or late nights.
- Use SMS for urgency (flash sales, last chance, expiring coupons) rather than general newsletters.
- Always obtain explicit opt-in and provide easy opt-out to maintain compliance and list quality.
- Combine SMS with email in a multi-channel sequence for best results.
SMS as a Revenue Channel
SMS marketing generates an average of $71 per subscriber annually for e-commerce brands, according to industry data. While the list is smaller than email (typically 10–30% of email list size), the per-subscriber value is 2–3× higher due to superior engagement.
Best SMS Campaign Types
Abandoned cart reminders (highest CR), flash sale announcements (best for urgency), restock notifications (for high-demand items), shipping updates (builds trust), and loyalty point reminders (drives repeat purchases). Start with cart recovery and shipping, then expand to promotional.
SMS and Email Together
The most effective approach combines both channels. Send an email first, wait 2–4 hours, then follow up with SMS to non-openers. This multi-touch strategy captures attention across both channels and typically outperforms either one alone by 20–40%.
Sources & Methodology
Last updated:
Frequently Asked Questions
Promotional SMS campaigns convert at 0.5–2%. Abandoned cart SMS converts at 2–5%. Flash sale alerts and restock notifications can reach 3–8%. The average across all SMS types is approximately 1–2%.
SMS has higher open rates (98% vs. 20–25%) and faster action (read in 3 minutes vs. hours). However, SMS costs more per message ($0.01–$0.05 vs. fractions of a cent). Both channels should be used complementarily.
In the US, SMS costs range from $0.01 to $0.05 per message depending on your provider (Twilio, Attentive, Postscript). MMS with images costs more. International rates vary significantly.
For most stores, yes. The high engagement rates and immediacy make SMS ideal for time-sensitive promotions, cart recovery, and shipping updates. Start with abandoned cart SMS and expand from there.
Limit frequency to 4–8 messages per month. Only send genuinely valuable content (exclusive deals, restock alerts, order updates). Every irrelevant message risks an opt-out. Quality over quantity.
In the US, TCPA requires explicit written consent before sending marketing SMS. Violations carry penalties of $500–$1,500 per message. Always use double opt-in and maintain clear records of consent.
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