What is a seller take rate?

Take rate is the percentage of the sale price the seller actually receives after all marketplace and payment fees are deducted. An 80% take rate means you keep $40 of a $50 sale. The marketplace and payment processor share the remaining 20%.

What is the average marketplace take rate?

Major marketplaces take 15–30% of the sale price. Amazon: ~15% referral + FBA fees (total ~30–40%). eBay: ~13% final value fee. Etsy: ~10–12% (listing + transaction + ads). Shopify: ~3–5% (just payment processing + optional fees). Your own website: ~3% (payment processing only).

Are payment fees included in marketplace commissions?

It depends on the platform. Amazon includes payment processing in their referral fee. eBay includes it in their final value fee. Etsy charges payment processing separately (3% + $0.25). Always check whether the quoted commission rate includes or excludes payment processing.

How can I minimize fees?

Sell on your own website for the lowest fees. Use Amazon or eBay for visibility but drive repeat customers to your site. Negotiate volume discounts with payment processors. Choose marketplace plans that offer lower per-transaction rates for higher monthly fees if your volume justifies it.

Why do marketplaces charge so much?

Marketplaces provide: traffic (millions of active buyers), trust (buyer protection programs), infrastructure (hosting, search, checkout), and marketing. The 15–30% commission funds these services. For many sellers, the cost of acquiring customers independently (via ads) would exceed marketplace fees.

Should I include tax in the sale price for this calculation?

No. Sales tax is collected from the buyer and remitted to the tax authority. It passes through your account but isn't revenue. Calculate fee splits based on the pre-tax product price. On most marketplaces, fees are calculated on the item price, not including tax.

Price Split Calculator

See how a sale price is split between you, the marketplace, and the payment processor. Visualize seller take rate and net payout per transaction.

Sale Price

Marketplace Commission

Marketplace Per-Txn Fee

Payment Processing Rate

Payment Per-Txn Fee

Product Cost (COGS)

You Receive

$40.75

Take rate: 81.50%

Net Profit

$25.75

Margin: 51.50%

Marketplace Takes

$7.50

15% commission

Payment Processor Takes

$1.75

2.9% + $0.30

Total Fees

$9.25

18.50% of sale price

Planning notes, formulas, and examples

About the Price Split Calculator

Every sale on a marketplace involves a three-way split: the seller keeps a portion, the marketplace takes a commission, and the payment processor takes a fee. Understanding how your selling price is divided helps you set prices that leave enough profit after everyone takes their cut.

This calculator breaks down a sale into the exact dollar amounts going to each party. Enter the sale price, marketplace commission rate, and payment processing fees, and see the precise split. It also shows your take rate — the percentage of the sale price you actually receive.

Use this page to compare the true cost of selling on different platforms and to ensure your pricing covers all fees while maintaining your target profit.

When This Page Helps

Marketplace and payment fees are layered and can be confusing. This calculator shows who gets what from each sale so you can compare channels by take rate and check whether pricing still leaves enough margin.

How to Use the Inputs

Enter the sale price of your product.
Enter the marketplace commission rate.
Enter any per-transaction marketplace fee.
Enter the payment processing rate and per-transaction fee.
Enter your product cost (COGS) to see net profit.
View the exact dollar split and take rate percentage.

Formula used

Marketplace Fee = (Sale Price × Commission%) + Per-Txn Fee
Payment Fee = (Sale Price × Processing Rate%) + Per-Txn Fee
Seller Receives = Sale Price − Marketplace Fee − Payment Fee
Take Rate = Seller Receives / Sale Price × 100
Net Profit = Seller Receives − COGS

Example Calculation

Result: You Receive: $40.75 | Take Rate: 81.5% | Net Profit: $25.75

Sale: $50. Marketplace: $50 × 15% = $7.50. Payment: ($50 × 2.9%) + $0.30 = $1.45 + $0.30 = $1.75. You receive: $50 − $7.50 − $1.75 = $40.75 (81.5% take rate). After $15 COGS: $25.75 net profit.

Tips & Best Practices

Some marketplaces include payment processing in their commission; others charge it separately.
Etsy charges listing fees + transaction fees + payment processing as three separate layers.
Your take rate on your own Shopify store is ~96–97% vs. 80–85% on marketplaces.
For low-priced items, per-transaction fees ($0.30–$0.49) have a larger proportional impact.
Compare net payout (after all fees) across channels, not just the headline commission rate.
Factor in shipping subsidies or advertising credits some marketplaces offer against their fees.

Understanding Fee Layers

A single e-commerce transaction can have up to five fee layers: (1) Marketplace commission (15‒30% of sale), (2) Payment processing (2.5–3.5% + $0.25–0.49), (3) Listing fees ($0.20–0.35 per listing on Etsy), (4) Fulfillment fees (if using marketplace fulfillment like FBA), (5) Advertising fees (if running promoted listings). Understanding each layer is critical for accurate pricing.

Take Rate by Platform

Your own website: 96–97% take rate. Shopify POS: 95–97%. Etsy: 85–90%. eBay: 85–87%. Amazon (Merchant Fulfilled): 82–85%. Amazon FBA: 65–75%. Walmart: 85–88%. TikTok Shop: 90–95% (currently low commissions). Each platform's take rate varies by category and product price.

Optimizing Multi-Channel Pricing

Many sellers set different prices on different channels to account for fee differences. A product priced $39.99 on your website might be $44.99 on Amazon. This maintains consistent margins across channels. Use MAP policies or brand control to prevent customers from seeing lower prices elsewhere.

Sources & Methodology

Last updated: February 8, 2026

Frequently Asked Questions

Take rate is the percentage of the sale price the seller actually receives after all marketplace and payment fees are deducted. An 80% take rate means you keep $40 of a $50 sale. The marketplace and payment processor share the remaining 20%.