Twitch Sub Revenue Calculator
Calculate your monthly Twitch subscription revenue across Tier 1, 2, and 3 subs. See your total earnings after Twitch's revenue split.
Twitch Ad Revenue Calculator
Estimate Twitch ad revenue based on viewer count, ad impressions, and CPM rates. Calculate how much pre-roll and mid-roll ads earn per stream.
$
hrs
Ad Revenue / Stream⧉
$10.50
6 ads x 500 viewers x $3.50 CPM
Monthly Ad Revenue⧉
$231.00
22 streams per month
Monthly Sub Revenue⧉
$500.00
200 subs at $2.50 avg split
Total Monthly⧉
$731.00
0.32% from ads, 0.68% from subs
Annual Revenue⧉
$8,772.00
Projected over 12 months at current rate
Hourly Rate⧉
$8.31
88 total hours streamed/month
Revenue / Stream⧉
$33.23
Average total income per broadcast
Effective eCPM⧉
$21.00
Earned per 1,000 viewer-impressions per stream
Revenue Split
Ad Revenue
$231.00 (32%)
Sub Revenue
$500.00 (68%)
Viewer Count Scaling
| Viewers | Per Stream | Monthly Ad Rev |
|---|---|---|
| 50 | $1.05 | $23.10 |
| 100 | $2.10 | $46.20 |
| 250 | $5.25 | $115.50 |
| 500 (you) | $10.50 | $231.00 |
| 1,000 | $21.00 | $462.00 |
| 2,500 | $52.50 | $1,155.00 |
| 5,000 | $105.00 | $2,310.00 |
| 10,000 | $210.00 | $4,620.00 |
Cumulative Earnings
| Month | Ad Revenue | Sub Revenue | Total |
|---|---|---|---|
| Month 1 | $231.00 | $500.00 | $731.00 |
| Month 2 | $462.00 | $1,000.00 | $1,462.00 |
| Month 3 | $693.00 | $1,500.00 | $2,193.00 |
| Month 4 | $924.00 | $2,000.00 | $2,924.00 |
| Month 5 | $1,155.00 | $2,500.00 | $3,655.00 |
| Month 6 | $1,386.00 | $3,000.00 | $4,386.00 |
Planning notes, formulas, and examples
About the Twitch Ad Revenue Calculator
Twitch ads are an increasingly significant revenue source, especially since Twitch introduced the Ad Incentive Program. Streamers earn revenue based on CPM (cost per thousand impressions) multiplied by their viewer count. Ad revenue varies dramatically by time of year, viewer geography, and category.
This calculator estimates your ad revenue based on average concurrent viewers, the number of ad impressions per stream, and your effective CPM. Understanding these numbers helps you decide how many ads to run (balancing revenue against viewer experience) and forecast your monthly income.
Ad revenue is particularly impactful for streamers with large audiences. A streamer with 1,000 concurrent viewers running ads at a $3.50 CPM can earn meaningful income from just a few ad breaks per stream.
Use the estimate as a starting point, then compare it with your actual channel metrics as you collect them.
When This Page Helps
Ad revenue is passive income that scales with viewer count. Understanding your CPM and optimizing ad scheduling can significantly boost your income without additional effort. This calculator helps you find the right ad frequency and estimate earnings accurately.
How to Use the Inputs
- Enter your average concurrent viewers.
- Enter the number of ad impressions per stream (ads shown × viewers).
- Enter your estimated CPM (typically $2-5 on Twitch).
- Review your estimated revenue per stream and monthly.
Formula used
ad_revenue = (viewers × impressions_per_viewer × cpm) / 1000
Where:
viewers = average concurrent viewers
impressions_per_viewer = number of ads each viewer sees
cpm = cost per 1,000 impressions (dollars)Example Calculation
Result: $10.50 per stream
With 500 viewers each seeing 6 ads at $3.50 CPM: 500 × 6 × 3.50 / 1000 = $10.50 per stream. Over 20 streams/month, that's $210/month from ads alone. During Q4 holidays, CPMs often double, boosting this significantly.
Tips & Best Practices
- Run ads during natural breaks (game loading, bathroom breaks) to minimize viewer disruption.
- Q4 (October-December) CPMs are 2-3× higher due to holiday advertising budgets.
- Twitch's Ad Incentive Program gives guaranteed minimum ad revenue for running set ad minutes.
- Too many ads drive viewers away — find the balance between revenue and retention.
- Pre-roll ads play for new viewers — running scheduled ads can disable pre-rolls.
- Ad-block usage reduces effective impressions; your actual revenue may be lower than calculated.
Understanding Twitch Ad Economics
Twitch sells ad inventory to advertisers at a CPM rate. The platform takes a significant cut and passes the remainder to streamers. Your effective CPM depends on your audience demographics — US viewers generate the highest CPM, while viewers from developing countries generate much less.
Optimizing Ad Revenue
The key to ad revenue is finding the sweet spot between running enough ads to generate meaningful income and not running so many that viewers leave. Strategic scheduling during natural content breaks minimizes disruption while maximizing revenue.
Ad Revenue vs. Other Income
For most streamers, ad revenue is 10-25% of total income. It's most significant for streamers with 500+ concurrent viewers. Below that threshold, sub and donation revenue typically dwarf ad income. Focus on community building first, then optimize ad revenue as your audience grows.
Sources & Methodology
Last updated:
Frequently Asked Questions
Twitch CPMs typically range from $2 to $5 for US viewers. CPMs vary by viewer geography (US/Canada pays highest), time of year (Q4 is 2-3× higher), and your category. Gaming categories generally have decent CPMs.
Twitch recommends 3 minutes of ads per hour for the Ad Incentive Program. This is typically 1-2 ad breaks of 90 seconds each. More than 3-4 breaks per hour can significantly impact viewer retention.
Yes, significantly. An estimated 30-50% of Twitch viewers use ad blockers. Twitch fights this with server-side ad injection, but some still slip through. Your actual impressions (and revenue) will be lower than your raw viewer count suggests.
Twitch's AIP offers streamers guaranteed minimum ad revenue for running a set number of ad minutes per hour. The payout is based on your average viewers. It provides income predictability compared to standard CPM-based ads.
Pre-rolls are ads that play for new viewers entering your stream. They can discourage new viewers from staying. Running scheduled mid-roll ads (3 min/hour) disables pre-rolls, which many streamers prefer for viewer experience.
Q4 (October-December) is by far the best due to holiday advertising budgets. January-February is the lowest as advertisers reset budgets. March/April picks up again. Plan content around high-CPM periods for maximum revenue.
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