Assisted Conversions Value Calculator
Calculate the assisted conversion value of marketing channels. Measure the revenue from conversions where a channel assisted but was not the last click.
Free Analytics Calculators
12 toolsCTR, bounce rate, and engagement tools. Browse our free analytics tools below — no sign-up required.
Channel ROI Comparison Calculator
Compare ROI across marketing channels side by side. Enter revenue and cost per channel to rank channels by ROI, efficiency, and profit contribution.
Conversion Lag Calculator
Calculate the average time between first marketing click and conversion. Understand your conversion lag to set proper attribution windows.
Coupon Tracking ROI Calculator
Calculate coupon campaign ROI by tracking revenue, discounts given, and distribution costs. Measure the true profitability of your coupon promotions.
Customer Journey Length Calculator
Calculate the average length of the customer journey from first touch to conversion. Understand decision timelines to optimize your marketing strategy.
Funnel Conversion Rate Calculator
Calculate conversion rates at each stage of your marketing funnel. Measure stage-to-stage and overall funnel efficiency for any conversion process.
Funnel Drop-off Cost Calculator
Calculate the revenue cost of funnel drop-offs. Quantify how much revenue you lose at each stage to prioritize optimization investments.
Funnel Visualization Calculator
Visualize marketing funnel conversion rates at each stage. Calculate stage-by-stage conversion percentages and identify your biggest drop-off points.
Holdout Test Calculator
Calculate marketing incrementality using holdout tests. Compare total revenue with holdout-projected revenue to measure true campaign lift and ROI.
Lift Study Calculator
Calculate campaign lift by comparing exposed vs. control group conversion rates. Measure true campaign effectiveness with statistical lift analysis.
Touchpoint Count Calculator
Calculate the average number of marketing touchpoints before conversion. Understand how many interactions customers need before they convert.
UTM Parameter Builder
Build UTM-tagged URLs for marketing campaign tracking. Generate properly formatted UTM parameters for source, medium, campaign, term, and content.