A/B Ad Test Sample Size Calculator
Calculate the required sample size for statistically significant A/B ad tests. Determine how many impressions or clicks you need for reliable test results.
Free PPC Calculators
18 toolsCost per click, Quality Score, and ad rank calculators. Browse our free ppc tools below — no sign-up required.
Ad Conversion Rate Calculator
Calculate your ad conversion rate from clicks and conversions. Benchmark conversion rates by industry, platform, and landing page to optimize campaigns.
Ad Rank Estimator
Estimate your Google Ads Ad Rank from max CPC bid, Quality Score, and extensions impact. Compare rank scenarios to optimize ad position and costs.
Blended ROAS Calculator
Calculate blended ROAS across multiple advertising channels. Compare channel-level and total portfolio return on ad spend for complete performance visibility.
Break-Even ROAS Calculator
Calculate your break-even return on ad spend from profit margins. Know the minimum ROAS needed to avoid losing money on every advertising campaign.
Click-Through Rate (CTR) Calculator
Calculate your ad click-through rate from impressions and clicks. Benchmark CTR by platform and industry to optimize ad performance and Quality Score.
Cost Per Lead (CPL) Calculator
Calculate your cost per lead from advertising spend and leads generated. Plan lead generation budgets and benchmark CPL across campaigns and channels.
Cost Per MQL Calculator
Calculate your cost per marketing qualified lead from ad spend and MQL volume. Factor in lead-to-MQL qualification rates for accurate funnel cost analysis.
Cost Per SQL Calculator
Calculate your cost per sales qualified lead from ad spend and SQL volume. Track full funnel costs from raw leads through MQLs to SQLs and customers.
CPA (Cost Per Acquisition) Calculator
Calculate your cost per acquisition from ad spend and conversions. Plan budgets with target CPA mode to forecast spend for desired conversion volume.
CPC (Cost Per Click) Calculator
Calculate your cost per click from total ad spend and clicks. Reverse-calculate budget from target CPC and desired click volume quickly.
Google Ads Budget Calculator
Calculate your Google Ads monthly budget from target clicks, CPC, conversions, and CPA. Plan campaign budgets top-down or build them bottom-up by keyword.
Impression Share Calculator
Calculate your ad impression share and identify lost impressions due to budget or rank. Optimize spend allocation to maximize your ad visibility.
Marketing Efficiency Ratio (MER) Calculator
Calculate your Marketing Efficiency Ratio by dividing total revenue by total marketing spend. Track overall marketing efficiency across all channels.
Quality Score Impact Calculator
See how Google Ads Quality Score affects your CPC and costs. Calculate savings at each QS level from 1 to 10 with estimated CPC modifiers.
ROAS Calculator
Calculate return on ad spend (ROAS) by dividing revenue by ad spend. Evaluate campaign profitability and compare ROAS across channels and campaigns.
Search Impression Share Calculator
Calculate your search impression share and estimate missed search traffic. Identify budget and rank limitations to improve Google Ads visibility.
Target ROAS Calculator
Calculate the revenue you need to meet a target ROAS. Plan campaigns backward from ROAS goals to required revenue and conversion volume targets.