Anchor Text Ratio Calculator
Analyze your backlink anchor text distribution. Enter counts by anchor type to see ratios, identify over-optimization risks, and maintain natural profiles.
Free Marketing & SEO Calculators
181 toolsMeasure and improve your marketing performance with calculators for CTR, CPC, ROAS, and email engagement rates.
SEO
17 calculatorsSEO ROI and organic traffic calculators.
Average Position Target Calculator
Calculate the SERP position you need to achieve your desired CTR and traffic goals. Reverse-engineer position targets from click-through rate objectives.
Backlink Value Estimator
Estimate the SEO value of a backlink. Enter referring domain DA, relevance, placement weight, and spam score to calculate individual link value.
CTR by Position Calculator
Calculate expected click-through rate by SERP position. Apply SERP feature adjustments and brand modifiers to estimate realistic CTR benchmarks.
Domain Authority Growth Calculator
Project domain authority growth over time. Enter current DA, new linking domains, quality score, and velocity to forecast DA with diminishing returns.
Featured Snippet Potential Calculator
Calculate your page's featured snippet potential. Score your eligibility based on current rank, query match, content format, and existing snippet presence.
Keyword Difficulty Estimator
Estimate keyword difficulty on a 0–100 scale. Enter domain authority averages, backlink counts, and content quality to assess ranking difficulty.
Keyword Opportunity Score Calculator
Calculate keyword opportunity scores combining search volume, CTR potential, difficulty, and competition. Find the best keywords to target for SEO.
Link Building ROI Calculator
Calculate the ROI of your link building campaigns. Enter traffic value from acquired links and link building costs to see ROI, cost per link, and value ratio.
Link Velocity Calculator
Track your link acquisition velocity over time. Enter new referring domains by period to calculate velocity, trend analysis, and growth patterns.
Organic CTR Optimizer
Calculate and optimize your organic click-through rate. Model the traffic impact of improving title tags, meta descriptions, and rich snippets on your CTR.
Organic Traffic Value Calculator
Estimate the dollar value of your organic search traffic. Enter monthly visits per keyword and CPC to calculate total organic traffic value.
Page Authority Estimator
Estimate page authority on a logarithmic 0–100 scale. Enter backlink count, domain diversity, link quality, and relevance to calculate PA score.
Search Visibility Score Calculator
Calculate your search visibility score by weighting keyword volumes and positions. Compare visibility against competitors and track SEO progress over time.
SEO Impression Share Calculator
Calculate your SEO impression share — your impressions vs total available impressions for target keywords. Identify visibility gaps and market share opportunity.
SEO ROI Calculator
Calculate the return on investment of your SEO campaigns. Enter organic revenue and SEO costs to see ROI percentage, net profit, and payback period.
SERP Feature Probability Calculator
Estimate your probability of appearing in SERP features like featured snippets, PAA, image packs, and knowledge panels based on content format and domain signals.
CPC, CPA, and ROAS calculators.
Calculators coming soon.
Open rate and click rate calculators.
Abandoned Cart Email Revenue Calculator
Calculate potential revenue from abandoned cart email sequences. Estimate recovery rate, conversions, and incremental revenue.
Click-to-Open Rate (CTOR) Calculator
Calculate your email click-to-open rate (CTOR) to measure content effectiveness among recipients who opened your email.
Email A/B Test Calculator
Calculate the required sample size for statistically significant email A/B tests. Ensure reliable experiment results.
Email Click Rate Calculator
Calculate your email click-through rate (CTR) by dividing unique clicks by emails delivered.
Email Frequency Optimizer
Find your optimal email sending frequency by balancing engagement decay, unsubscribe rates, and revenue per send.
Email List Churn Rate Calculator
Calculate your email list churn rate from unsubscribes, bounces, and complaints. Identify retention problems quickly.
Email List Decay Rate Calculator
Calculate the rate at which your email list becomes inactive over time. Measure list decay to plan re-engagement efforts.
Email List Growth Rate Calculator
Calculate your email list growth rate factoring in new subscribers, unsubscribes, and bounces. Track net list health.
Email List Value Calculator
Calculate the total monetary value of your email list based on subscribers, revenue per subscriber, and average lifespan.
Email Marketing ROI Calculator
Calculate the return on investment of your email marketing campaigns. Measure revenue against costs for true profitability.
Email Open Rate Calculator
Calculate your email open rate by dividing unique opens by emails delivered. Benchmark against industry averages quickly.
Email Segment Value Calculator
Calculate the revenue value of specific email segments using size, open rate, conversion rate, and average order value.
Email Send Time Optimizer
Find the best time to send emails by analyzing open rates and click rates across different hours of the day.
Email Unsubscribe Rate Calculator
Calculate your email unsubscribe rate to measure list health and content relevance.
Re-Engagement Rate Calculator
Calculate the percentage of inactive subscribers reactivated by your re-engagement campaigns. Measure win-back success.
Revenue per Email Calculator
Calculate revenue per email sent to measure the direct monetary return of each delivered email in your campaigns.
Revenue per Subscriber Calculator
Calculate the average revenue each email subscriber generates. Optimize your list for maximum per-subscriber revenue.
Subject Line Length Impact Calculator
Estimate how subject line character count affects email open rates. Optimize length for maximum engagement.
Win-Back Email Value Calculator
Calculate the potential revenue from win-back email campaigns targeting lapsed customers. Estimate reactivation value.
Analytics
12 calculatorsCTR, bounce rate, and engagement tools.
Assisted Conversions Value Calculator
Calculate the assisted conversion value of marketing channels. Measure the revenue from conversions where a channel assisted but was not the last click.
Channel ROI Comparison Calculator
Compare ROI across marketing channels side by side. Enter revenue and cost per channel to rank channels by ROI, efficiency, and profit contribution.
Conversion Lag Calculator
Calculate the average time between first marketing click and conversion. Understand your conversion lag to set proper attribution windows.
Coupon Tracking ROI Calculator
Calculate coupon campaign ROI by tracking revenue, discounts given, and distribution costs. Measure the true profitability of your coupon promotions.
Customer Journey Length Calculator
Calculate the average length of the customer journey from first touch to conversion. Understand decision timelines to optimize your marketing strategy.
Funnel Conversion Rate Calculator
Calculate conversion rates at each stage of your marketing funnel. Measure stage-to-stage and overall funnel efficiency for any conversion process.
Funnel Drop-off Cost Calculator
Calculate the revenue cost of funnel drop-offs. Quantify how much revenue you lose at each stage to prioritize optimization investments.
Funnel Visualization Calculator
Visualize marketing funnel conversion rates at each stage. Calculate stage-by-stage conversion percentages and identify your biggest drop-off points.
Holdout Test Calculator
Calculate marketing incrementality using holdout tests. Compare total revenue with holdout-projected revenue to measure true campaign lift and ROI.
Lift Study Calculator
Calculate campaign lift by comparing exposed vs. control group conversion rates. Measure true campaign effectiveness with statistical lift analysis.
Touchpoint Count Calculator
Calculate the average number of marketing touchpoints before conversion. Understand how many interactions customers need before they convert.
UTM Parameter Builder
Build UTM-tagged URLs for marketing campaign tracking. Generate properly formatted UTM parameters for source, medium, campaign, term, and content.
Content SEO
5 calculatorsContent gap analysis, topical authority, and freshness calculators.
Content Decay Estimator
Estimate content decay rate by comparing peak to current traffic. Identify declining pages and calculate the revenue impact of content aging on your site.
Content Freshness Score Calculator
Calculate your site's content freshness score. Measure recency, update frequency, and change magnitude to optimize time-sensitive content for SEO rankings.
Content Gap Analysis Calculator
Identify your content gap versus competitors. Enter competitor keywords and your keywords to see gap score, coverage percentage, and priority topics.
Keyword Cannibalization Calculator
Identify keyword cannibalization on your site. Calculate cannibalization scores from competing pages and ranking volatility to consolidate rankings.
Topical Authority Score Calculator
Calculate your topical authority score based on content coverage, search positions, internal linking, and competition. Build authority in your niche.
Technical SEO
7 calculatorsCore Web Vitals, crawl budget, and site audit calculators.
Canonical URL Audit Calculator
Audit your canonical URL implementation. Calculate correct canonical percentage, identify misconfigurations, and estimate duplicate content impact on SEO.
Crawl Budget Estimator
Estimate your site's crawl budget efficiency. Enter crawl rate, total pages, and non-indexable pages to calculate effective crawl budget and waste.
Index Coverage Ratio Calculator
Calculate your index coverage ratio by comparing indexed pages to submitted pages. Identify indexing issues and estimate the impact on organic traffic potential.
Mobile Usability Score Calculator
Calculate your page's mobile usability score. Enter usability issue counts to see penalties, composite score, and priority fixes for mobile-first indexing.
Page Speed Impact Calculator
Calculate the traffic and revenue impact of page load time. Enter current traffic, load time, and bounce rate increase per second to estimate losses.
Schema Markup Coverage Calculator
Calculate your site's schema markup coverage. Enter total indexable pages and pages with structured data to see coverage percentage and SERP opportunity.
Sitemap Coverage Calculator
Calculate your XML sitemap coverage ratio. Compare URLs in your sitemap to total indexable pages and find gaps that could hurt crawling and indexing.
Local SEO
6 calculatorsGoogle Business Profile, citations, and local pack calculators.
Citation Consistency Score Calculator
Calculate your local citation consistency score. Check NAP accuracy across business directories and identify inconsistencies hurting your local SEO rankings.
GBP Optimization Calculator
Calculate your Google Business Profile optimization score. Measure profile completeness, engagement metrics, and posting frequency to maximize local visibility.
Local Pack Rank Estimator
Estimate your Google local pack rank from proximity, GBP optimization, reviews, citations, and domain authority. Model scenarios to improve your local 3-pack position.
Local SEO Score Calculator
Calculate your local SEO score from Google Business Profile, reviews, citations, rankings, and proximity factors. Identify areas to improve local search visibility.
NAP Accuracy Calculator
Calculate your NAP (Name, Address, Phone) accuracy score across business directories. Identify inconsistencies in your business listings that harm local SEO.
Review Velocity Target Calculator
Calculate the review velocity you need to outpace competitors. Set monthly review targets based on competitor benchmarks and your growth timeline.
PPC
18 calculatorsCost per click, Quality Score, and ad rank calculators.
A/B Ad Test Sample Size Calculator
Calculate the required sample size for statistically significant A/B ad tests. Determine how many impressions or clicks you need for reliable test results.
Ad Conversion Rate Calculator
Calculate your ad conversion rate from clicks and conversions. Benchmark conversion rates by industry, platform, and landing page to optimize campaigns.
Ad Rank Estimator
Estimate your Google Ads Ad Rank from max CPC bid, Quality Score, and extensions impact. Compare rank scenarios to optimize ad position and costs.
Blended ROAS Calculator
Calculate blended ROAS across multiple advertising channels. Compare channel-level and total portfolio return on ad spend for complete performance visibility.
Break-Even ROAS Calculator
Calculate your break-even return on ad spend from profit margins. Know the minimum ROAS needed to avoid losing money on every advertising campaign.
Click-Through Rate (CTR) Calculator
Calculate your ad click-through rate from impressions and clicks. Benchmark CTR by platform and industry to optimize ad performance and Quality Score.
Cost Per Lead (CPL) Calculator
Calculate your cost per lead from advertising spend and leads generated. Plan lead generation budgets and benchmark CPL across campaigns and channels.
Cost Per MQL Calculator
Calculate your cost per marketing qualified lead from ad spend and MQL volume. Factor in lead-to-MQL qualification rates for accurate funnel cost analysis.
Cost Per SQL Calculator
Calculate your cost per sales qualified lead from ad spend and SQL volume. Track full funnel costs from raw leads through MQLs to SQLs and customers.
CPA (Cost Per Acquisition) Calculator
Calculate your cost per acquisition from ad spend and conversions. Plan budgets with target CPA mode to forecast spend for desired conversion volume.
CPC (Cost Per Click) Calculator
Calculate your cost per click from total ad spend and clicks. Reverse-calculate budget from target CPC and desired click volume quickly.
Google Ads Budget Calculator
Calculate your Google Ads monthly budget from target clicks, CPC, conversions, and CPA. Plan campaign budgets top-down or build them bottom-up by keyword.
Impression Share Calculator
Calculate your ad impression share and identify lost impressions due to budget or rank. Optimize spend allocation to maximize your ad visibility.
Marketing Efficiency Ratio (MER) Calculator
Calculate your Marketing Efficiency Ratio by dividing total revenue by total marketing spend. Track overall marketing efficiency across all channels.
Quality Score Impact Calculator
See how Google Ads Quality Score affects your CPC and costs. Calculate savings at each QS level from 1 to 10 with estimated CPC modifiers.
ROAS Calculator
Calculate return on ad spend (ROAS) by dividing revenue by ad spend. Evaluate campaign profitability and compare ROAS across channels and campaigns.
Search Impression Share Calculator
Calculate your search impression share and estimate missed search traffic. Identify budget and rank limitations to improve Google Ads visibility.
Target ROAS Calculator
Calculate the revenue you need to meet a target ROAS. Plan campaigns backward from ROAS goals to required revenue and conversion volume targets.
Social Ads
10 calculatorsFacebook, Instagram, TikTok, and LinkedIn ad cost calculators.
App Install Cost Calculator
Calculate your cost per install (CPI) for mobile app campaigns. Measure effective CPI including post-install activation and retention for true user acquisition cost.
Audience Size Estimator
Estimate your targetable audience size by applying demographic, interest, and behavioral filters to platform user bases. Plan budgets around realistic reach.
Facebook Ads Budget Calculator
Calculate your Facebook Ads budget from target results and cost per result. Factor in learning phase minimums and audience size constraints.
Instagram Ads Cost Calculator
Estimate your Instagram advertising costs by objective, audience size, and bid strategy. Calculate CPM, CPC, and CPE benchmarks for Instagram campaigns.
LinkedIn Ads Cost Calculator
Estimate LinkedIn advertising costs by objective, audience, and format. Calculate CPC, CPM, and cost per lead for LinkedIn Sponsored Content and InMail.
Lookalike Audience Value Calculator
Estimate the value of lookalike audiences based on expected conversion rates, AOV, and CPA. Compare lookalike performance against cold prospecting audiences.
TikTok Ads Cost Calculator
Estimate your TikTok advertising costs including CPM, CPC, and CPV. Calculate budgets with TikTok's minimum spend requirements and audience sizing.
Video Completion Rate Calculator
Calculate your video ad completion rate (VCR) across platforms. Measure what percentage of viewers watch your entire video ad and benchmark against averages.
Video View Cost Calculator
Calculate the cost per completed video view across platforms. Compare CPV, CPCV, and cost efficiency for YouTube, Facebook, TikTok, and Instagram video ads.
YouTube Ads Cost Calculator
Estimate YouTube advertising costs by format including TrueView, bumper, and non-skippable ads. Calculate CPV, CPM, and budget requirements for video campaigns.
Display
8 calculatorsCPM, ad frequency, and programmatic advertising calculators.
Ad Fatigue Estimator
Estimate ad fatigue by comparing current CTR to initial CTR. Calculate your fatigue index and determine when to refresh creatives for optimal performance.
Ad Frequency Calculator
Calculate ad frequency from impressions and unique reach. Determine how often your audience sees your ads and identify over-exposure risk.
Banner Blindness Impact Calculator
Estimate the impact of banner blindness on your display ad performance. Calculate viewability-adjusted CTR and true effective cost per engaged user.
CPM (Cost Per Mille) Calculator
Calculate your CPM from ad spend and impressions. Reverse-calculate impressions or budget from a target CPM for display and social campaigns.
CPV (Cost Per View) Calculator
Calculate your cost per video view from ad spend and views. Plan video ad budgets with reverse CPV calculations for YouTube and social platforms.
Display Ad CTR Benchmark Calculator
Compare your display ad CTR against industry benchmarks. Score your performance relative to average CTRs and identify improvement opportunities.
Frequency Cap Optimizer
Find the optimal ad frequency cap that maximizes conversions while minimizing waste. Model diminishing returns at different frequency thresholds.
Programmatic CPM Calculator
Calculate programmatic display advertising eCPM including DSP fees, data costs, and ad serving charges. Compare programmatic vs. direct buy efficiency.
Retargeting
2 calculatorsRetargeting ROI and window optimization calculators.
Retargeting ROI Calculator
Calculate the ROI of your retargeting campaigns by comparing retargeting revenue and costs. Measure the incremental value of bringing back warm audiences.
Retargeting Window Optimizer
Find the optimal retargeting lookback window based on your conversion lag data. Balance audience freshness with window length for maximum retargeting ROI.
SMS
7 calculatorsSMS campaign ROI, cost per message, and opt-in calculators.
MMS vs SMS Cost Calculator
Compare the costs and ROI of MMS (multimedia) vs SMS text messages. Calculate break-even conversion rate for MMS.
SMS Campaign ROI Calculator
Calculate the return on investment of SMS marketing campaigns. Track revenue, costs, and ROI per campaign.
SMS Click Rate Calculator
Calculate the click-through rate of links in your SMS messages. Track SMS engagement and optimize message copy.
SMS Cost per Message Calculator
Calculate the true cost per SMS including platform fees, carrier fees, and message segments. Budget SMS campaigns accurately.
SMS List Growth Calculator
Calculate the net growth rate of your SMS subscriber list after accounting for opt-outs and message failures.
SMS Open Rate Calculator
Calculate SMS message open rates and effective reach. Compare SMS open rates to email with industry benchmarks.
SMS Opt-In Rate Calculator
Calculate the percentage of visitors who opt in to receive SMS marketing messages. Optimize your SMS list building.
Automation
6 calculatorsMarketing automation ROI, workflow, and lead nurture calculators.
Drip Campaign Value Calculator
Calculate the total revenue from multi-step drip email campaigns. Model engagement decay across each step.
Lead Nurture Timeline Calculator
Calculate the average time from first contact to conversion in lead nurturing campaigns. Optimize nurture sequence length.
Lead Scoring Threshold Calculator
Calculate the optimal lead scoring threshold that maximizes conversion rate. Analyze score-based conversion data.
Marketing Automation ROI Calculator
Calculate the total ROI of your marketing automation platform including revenue lift, labor savings, and platform costs.
Welcome Series ROI Calculator
Calculate the return on investment of automated welcome email series. Estimate revenue from onboarding sequences.
Workflow Conversion Calculator
Calculate the conversion rate of automated marketing workflows. Measure what percentage of entrants complete the goal.
Deliverability
4 calculatorsEmail bounce rate, spam complaint, and inbox placement calculators.
Email Bounce Rate Calculator
Calculate your email bounce rate by dividing bounced emails by total sent. Reduce bounces and protect sender reputation.
Email Deliverability Rate Calculator
Calculate the percentage of sent emails that successfully reach recipients. Monitor deliverability to protect sender reputation.
Inbox Placement Rate Calculator
Calculate what percentage of delivered emails land in the inbox vs. spam. Optimize inbox placement for better engagement.
Spam Complaint Rate Calculator
Calculate your email spam complaint rate. Keep complaints below 0.1% to maintain inbox delivery and sender reputation.
Social Media
18 calculatorsEngagement rate, follower growth, and social media ROI calculators.
Best Time to Post Calculator
Calculate the best time to post on social media using engagement and audience activity data. Optimize your posting schedule for maximum reach.
Brand Mention Value Calculator
Calculate the monetary value of organic brand mentions using equivalent ad cost, sentiment, reach, and engagement rate. Measure earned media value.
Community Size Value Calculator
Calculate the monetary value of your online community based on members, engagement, conversion rates, and customer lifetime value.
Follower Growth Rate Calculator
Calculate your social media follower growth rate over any time period. Track percentage gains across Instagram, TikTok, Twitter, and LinkedIn.
Instagram Engagement Rate Calculator
Calculate your Instagram engagement rate by entering likes, comments, saves, shares, and followers. Get accurate engagement metrics for posts and profiles.
LinkedIn Engagement Rate Calculator
Calculate your LinkedIn engagement rate from reactions, comments, shares, and clicks divided by impressions. Free LinkedIn analytics tool.
Posting Frequency Calculator
Calculate optimal social media posting frequency based on engagement rates and diminishing returns. Find the ideal number of posts per week.
Save Rate Calculator
Calculate your social media save rate (bookmark rate) by dividing saves by reach. Measure content value and reference-worthiness on Instagram and TikTok.
Sentiment Score Calculator
Calculate your brand's sentiment score from positive, negative, and neutral mentions. Measure audience perception and brand health online.
Share of Voice Calculator
Calculate your brand's share of voice by comparing your mentions to total industry mentions. Measure competitive social media visibility.
Social Media Impressions Calculator
Calculate social media impressions, frequency, and reach ratio. Track how often your audience sees your content across platforms.
Social Media Reach Calculator
Calculate your social media reach rate by dividing total reach by followers. Measure content visibility across Instagram, Facebook, and more.
Social Media ROI Calculator
Calculate the return on investment of your social media marketing. Enter revenue and costs to see ROI percentage, net profit, and cost efficiency.
Social Proof Score Calculator
Calculate a weighted social proof score from followers, verification, engagement rate, and reviews. Measure overall brand credibility online.
Social Share Rate Calculator
Calculate your social media share rate by dividing total shares by reach or followers. Measure content shareability and viral potential.
TikTok Engagement Rate Calculator
Calculate your TikTok engagement rate using likes, comments, shares, saves, and video views. Free TikTok analytics and performance tool.
Twitter / X Engagement Rate Calculator
Calculate your Twitter (X) engagement rate from likes, retweets, replies, and clicks divided by impressions. Free engagement analytics tool.
Virality Coefficient Calculator
Calculate your content's virality coefficient (K-factor) from invitations per user and conversion rate. Determine if content can go viral.
Content
6 calculatorsContent ROI, blog post ROI, and UGC value calculators.
Affiliate Content Value Calculator
Calculate the value of affiliate marketing content from clicks, conversion rate, and commission per sale. Measure affiliate blog and content revenue.
Blog Post ROI Calculator
Calculate the ROI of individual blog posts from traffic value, lead value, backlink value, and production cost. Measure blogging profitability.
Content Calendar Optimizer
Optimize your content calendar with a weighted score based on content mix diversity, consistency, engagement trends, and topic relevance.
Content ROI Calculator
Calculate the return on investment of your content marketing efforts. Enter content revenue and production costs to see ROI and profit metrics.
Podcast ROI Calculator
Calculate the return on investment of your podcast from sponsorships, attribution revenue, and production costs. Measure podcasting profitability.
UGC Value Calculator
Calculate the value of user-generated content from production cost savings, earned reach value, and trust premium. Measure UGC marketing impact.
Influencer
5 calculatorsInfluencer cost, ROI, and engagement rate calculators.
Ambassador Program Value Calculator
Calculate the total value of your brand ambassador program from posts, earned media, referrals, and customer lifetime value minus program costs.
Influencer Cost Estimator
Estimate influencer marketing costs based on follower count, tier, and platform. Calculate expected rates for sponsored posts, stories, and videos.
Influencer Engagement Rate Calculator
Calculate an influencer's engagement rate from likes, comments, saves, shares, and follower count. Evaluate influencer quality for partnerships.
Influencer ROI Calculator
Calculate influencer marketing ROI from revenue, earned media value, fees, and product costs. Measure the return on your influencer partnerships.
Micro vs Macro Influencer Calculator
Compare micro-influencer and macro-influencer campaigns with equal budgets. See reach, engagement, conversions, and ROI for each strategy.
Video
7 calculatorsYouTube revenue, video ROI, and webinar calculators.
Instagram Reels Bonus Calculator
Estimate Instagram Reels bonus earnings from plays and bonus RPM rates. Calculate monthly Reels monetization income for creators.
TikTok Creator Fund Calculator
Estimate TikTok Creator Fund earnings from video views and RPM rates. Calculate monthly and annual TikTok creator income projections.
Video Content ROI Calculator
Calculate the return on investment of video content from ad revenue, conversions, brand lift, and production costs. Measure video marketing profitability.
Webinar Attendance Rate Calculator
Calculate your webinar attendance rate and benchmark against industry averages. Measure live attendees vs. registrations for webinar optimization.
Webinar ROI Calculator
Calculate webinar return on investment from registrations, attendance rate, conversion rate, deal value, and production costs. Measure webinar profitability.
YouTube CPM Calculator
Calculate YouTube CPM and RPM from ad spend, impressions, and views. Compare advertiser CPM with creator RPM for YouTube video monetization.
YouTube Revenue Estimator
Estimate YouTube ad revenue from views and RPM. Calculate creator earnings after YouTube's 45% cut and project monthly and annual income.
Attribution
13 calculatorsMulti-touch attribution, incrementality, and lift study calculators.
Brand Lift Calculator
Measure brand awareness lift from ad campaigns by comparing exposed vs. control group recall rates. Calculate brand lift percentage and cost efficiency.
Cross-Channel Attribution Calculator
Unify conversion credit across online marketing channels using your selected attribution model. Compare channel performance across the full journey.
Data-Driven Attribution Calculator
Estimate channel contribution using a simplified Shapley value approach for data-driven attribution. Measure counterfactual impact per channel.
First-Click Attribution Calculator
Calculate conversion credit using first-click attribution. 100% of conversion value is assigned to the first touchpoint in the customer journey.
Incrementality Test Calculator
Calculate marketing incrementality by comparing test and control group conversion rates. Measure true lift and incremental conversions from campaigns.
Last-Click Attribution Calculator
Calculate conversion credit using last-click attribution. 100% credit goes to the final touchpoint before conversion for accurate bottom-funnel analysis.
Linear Attribution Calculator
Distribute conversion credit equally across all touchpoints with the linear attribution model. Enter value and touchpoints to see per-touch credit.
Marketing Mix Model Calculator
Estimate revenue contribution by marketing channel using regression-based marketing mix modeling. Enter spend and coefficients to see each channel's impact.
Multi-Touch Attribution Calculator
Distribute conversion credit across multiple marketing touchpoints using linear, time-decay, or position-based attribution models.
Offline-to-Online Attribution Calculator
Measure the online impact of offline marketing campaigns. Calculate lift in online conversions during offline campaign periods vs. baseline.
Position-Based Attribution Calculator
Calculate conversion credit using position-based (U-shaped) attribution. 40% to first touch, 40% to last touch, 20% split among middle touchpoints.
Search Lift Calculator
Measure branded search lift from advertising campaigns. Compare branded search volume during campaigns vs. baseline to quantify awareness impact.
Time-Decay Attribution Calculator
Calculate conversion credit using time-decay attribution. Give more credit to touchpoints closer to the conversion using exponential decay weighting.
Reporting
4 calculatorsCampaign comparison, YoY and MoM growth calculators.
Campaign Comparison Calculator
Compare marketing campaigns side by side on impressions, clicks, CTR, conversions, CPA, and ROAS. Identify your best-performing campaigns at a glance.
Marketing Spend Efficiency Calculator
Calculate marketing spend efficiency by comparing total revenue against total marketing investment. Measure cost ratios, revenue per dollar, and efficiency trends.
Month-over-Month Growth Calculator
Calculate month-over-month (MoM) growth rates for marketing metrics. Track short-term trends, detect changes quickly, and project future performance.
Year-over-Year Growth Calculator
Calculate year-over-year (YoY) growth rates for marketing metrics. Compare current performance to the same period last year for accurate trend analysis.
Forecasting
7 calculatorsBudget allocation, trend extrapolation, and CLV prediction calculators.
Budget Allocation Optimizer
Optimize marketing budget allocation across channels by equalizing marginal ROI. Maximize total conversions by shifting spend to higher-performing channels.
CLV Prediction Calculator
Predict Customer Lifetime Value using AOV, purchase frequency, and lifespan. Forecast NPV of future customer margins for marketing budget decisions.
Diminishing Returns Curve Calculator
Model the diminishing returns curve for marketing spend. Find the saturation point where additional investment yields minimal incremental returns.
Forecast Accuracy Calculator
Calculate marketing forecast accuracy using MAPE, MAE, and bias metrics. Evaluate how well your predictions match actual results to improve future planning.
Marginal ROI by Channel Calculator
Calculate the marginal ROI for each marketing channel. Determine the return from the last incremental dollar spent to optimize budget allocation.
Seasonal Adjustment Calculator
Calculate seasonal adjustment factors and deseasonalize marketing data. Remove seasonal effects to reveal true underlying trends in your metrics.
Trend Extrapolation Calculator
Extrapolate marketing trends using linear or exponential models. Forecast future metric values based on historical data points for budget planning.