Ad Fatigue Estimator
Estimate ad fatigue by comparing current CTR to initial CTR. Calculate your fatigue index and determine when to refresh creatives for optimal performance.
Free Display Calculators
8 toolsCPM, ad frequency, and programmatic advertising calculators. Browse our free display tools below — no sign-up required.
Ad Frequency Calculator
Calculate ad frequency from impressions and unique reach. Determine how often your audience sees your ads and identify over-exposure risk.
Banner Blindness Impact Calculator
Estimate the impact of banner blindness on your display ad performance. Calculate viewability-adjusted CTR and true effective cost per engaged user.
CPM (Cost Per Mille) Calculator
Calculate your CPM from ad spend and impressions. Reverse-calculate impressions or budget from a target CPM for display and social campaigns.
CPV (Cost Per View) Calculator
Calculate your cost per video view from ad spend and views. Plan video ad budgets with reverse CPV calculations for YouTube and social platforms.
Display Ad CTR Benchmark Calculator
Compare your display ad CTR against industry benchmarks. Score your performance relative to average CTRs and identify improvement opportunities.
Frequency Cap Optimizer
Find the optimal ad frequency cap that maximizes conversions while minimizing waste. Model diminishing returns at different frequency thresholds.
Programmatic CPM Calculator
Calculate programmatic display advertising eCPM including DSP fees, data costs, and ad serving charges. Compare programmatic vs. direct buy efficiency.