Budget Allocation Optimizer
Optimize marketing budget allocation across channels by equalizing marginal ROI. Maximize total conversions by shifting spend to higher-performing channels.
Free Forecasting Calculators
7 toolsBudget allocation, trend extrapolation, and CLV prediction calculators. Browse our free forecasting tools below — no sign-up required.
CLV Prediction Calculator
Predict Customer Lifetime Value using AOV, purchase frequency, and lifespan. Forecast NPV of future customer margins for marketing budget decisions.
Diminishing Returns Curve Calculator
Model the diminishing returns curve for marketing spend. Find the saturation point where additional investment yields minimal incremental returns.
Forecast Accuracy Calculator
Calculate marketing forecast accuracy using MAPE, MAE, and bias metrics. Evaluate how well your predictions match actual results to improve future planning.
Marginal ROI by Channel Calculator
Calculate the marginal ROI for each marketing channel. Determine the return from the last incremental dollar spent to optimize budget allocation.
Seasonal Adjustment Calculator
Calculate seasonal adjustment factors and deseasonalize marketing data. Remove seasonal effects to reveal true underlying trends in your metrics.
Trend Extrapolation Calculator
Extrapolate marketing trends using linear or exponential models. Forecast future metric values based on historical data points for budget planning.