App Install Cost Calculator
Calculate your cost per install (CPI) for mobile app campaigns. Measure effective CPI including post-install activation and retention for true user acquisition cost.
Free Social Ads Calculators
10 toolsFacebook, Instagram, TikTok, and LinkedIn ad cost calculators. Browse our free social ads tools below — no sign-up required.
Audience Size Estimator
Estimate your targetable audience size by applying demographic, interest, and behavioral filters to platform user bases. Plan budgets around realistic reach.
Facebook Ads Budget Calculator
Calculate your Facebook Ads budget from target results and cost per result. Factor in learning phase minimums and audience size constraints.
Instagram Ads Cost Calculator
Estimate your Instagram advertising costs by objective, audience size, and bid strategy. Calculate CPM, CPC, and CPE benchmarks for Instagram campaigns.
LinkedIn Ads Cost Calculator
Estimate LinkedIn advertising costs by objective, audience, and format. Calculate CPC, CPM, and cost per lead for LinkedIn Sponsored Content and InMail.
Lookalike Audience Value Calculator
Estimate the value of lookalike audiences based on expected conversion rates, AOV, and CPA. Compare lookalike performance against cold prospecting audiences.
TikTok Ads Cost Calculator
Estimate your TikTok advertising costs including CPM, CPC, and CPV. Calculate budgets with TikTok's minimum spend requirements and audience sizing.
Video Completion Rate Calculator
Calculate your video ad completion rate (VCR) across platforms. Measure what percentage of viewers watch your entire video ad and benchmark against averages.
Video View Cost Calculator
Calculate the cost per completed video view across platforms. Compare CPV, CPCV, and cost efficiency for YouTube, Facebook, TikTok, and Instagram video ads.
YouTube Ads Cost Calculator
Estimate YouTube advertising costs by format including TrueView, bumper, and non-skippable ads. Calculate CPV, CPM, and budget requirements for video campaigns.