Brand Lift Calculator
Measure brand awareness lift from ad campaigns by comparing exposed vs. control group recall rates. Calculate brand lift percentage and cost efficiency.
Free Attribution Calculators
13 toolsMulti-touch attribution, incrementality, and lift study calculators. Browse our free attribution tools below — no sign-up required.
Cross-Channel Attribution Calculator
Unify conversion credit across online marketing channels using your selected attribution model. Compare channel performance across the full journey.
Data-Driven Attribution Calculator
Estimate channel contribution using a simplified Shapley value approach for data-driven attribution. Measure counterfactual impact per channel.
First-Click Attribution Calculator
Calculate conversion credit using first-click attribution. 100% of conversion value is assigned to the first touchpoint in the customer journey.
Incrementality Test Calculator
Calculate marketing incrementality by comparing test and control group conversion rates. Measure true lift and incremental conversions from campaigns.
Last-Click Attribution Calculator
Calculate conversion credit using last-click attribution. 100% credit goes to the final touchpoint before conversion for accurate bottom-funnel analysis.
Linear Attribution Calculator
Distribute conversion credit equally across all touchpoints with the linear attribution model. Enter value and touchpoints to see per-touch credit.
Marketing Mix Model Calculator
Estimate revenue contribution by marketing channel using regression-based marketing mix modeling. Enter spend and coefficients to see each channel's impact.
Multi-Touch Attribution Calculator
Distribute conversion credit across multiple marketing touchpoints using linear, time-decay, or position-based attribution models.
Offline-to-Online Attribution Calculator
Measure the online impact of offline marketing campaigns. Calculate lift in online conversions during offline campaign periods vs. baseline.
Position-Based Attribution Calculator
Calculate conversion credit using position-based (U-shaped) attribution. 40% to first touch, 40% to last touch, 20% split among middle touchpoints.
Search Lift Calculator
Measure branded search lift from advertising campaigns. Compare branded search volume during campaigns vs. baseline to quantify awareness impact.
Time-Decay Attribution Calculator
Calculate conversion credit using time-decay attribution. Give more credit to touchpoints closer to the conversion using exponential decay weighting.